Website Traffic Overstock – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsWebsite Traffic Overstock

Writing a review about a book that has not been launched is a little tricky – but what is necessary to comprehend is the background of Traffic Secrets.

Website Traffic Overstock Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to earn money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a huge quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually refreshing view.

However more importantly he is now speaking about the subject which ought to be at the heart of all company. How do you get traffic, prospective customers, to your service?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous factors why a service might not survive – but without a doubt among the biggest is a lack of traffic! Without any paying customers, or traffic, you merely don’t have a service.

And yet it is among the areas that is both over-looked, and difficult to define. I believe it is since it is a difficult topic, numerous company owner merely disregard it. They take the “develop it and they will come” method – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche you can possibly imagine. For many online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? Most stay stuck and having a hard time?. Website Traffic Overstock

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to an organisation success, and why everyone in company need to be buying education around this subject.

Today there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be simple right? That is not the case otherwise everyone would have cracked it.

Let’s state that you have actually found a traffic source and your company is doing great. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you want.

Who Is Russel Brunson Website Traffic Overstock

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable value each by themselves. I strongly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his technique to everything. How can you take a complicated task or idea and make it simple. How do you simplify to easy components that can be executed on and after that duplicated to scale.

It is often stated that there is nothing brand-new – and that the more things change, the more they remain the very same. This is the case with a lot of Russell’s products.

You see much of what Russell sells are really concepts and ideas that somebody else produced. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a trainee – which is definitely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will pick up key ideas.

Russell is also a fantastic story teller. He has an unbelievable ability to take ideas that might be challenging to understand, and retell them in a simple, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series truly originated from Andre Chaperon, who Russell does really point out and offer the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it hard and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The advice and experience he twists around the principle is priceless.

So what does this imply?

I believe it means that nearly anything Russell has a hand in producing is of the greatest value. He takes the best of the finest and replays it to us in such a way that we can carry out and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Website Traffic Overstock

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online business back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the reasonably little tight internet marketing circle – as it was at that time. And he became someone Russell appreciated, and followed carefully.

The real interesting part of the story is that many years later on Russell still saw the big value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to utilize it to produce even more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were trying to keep everything about online success a trick. But in normal Russell Brunson design, he released all the secrets readily available for anyone who took the time to understand the book and check out.

It includes a detailed actionable plan for any who is new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your product sell price.
  • How to find your dream consumers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-changing” by numerous individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – particularly if you prepare to build an online organisation. It shares the secrets around producing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are offering. The majority of individuals are simply stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is getting is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually learnt to market and offer over several years online. It is the exact same process and tools he uses everyday in his business to make it the big success that it is.  Website Traffic Overstock

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be drawn from this initial course – so it’s a great location to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather extensive modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic concepts that will be built on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will recuperate out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one near to my heart as I enjoy utilizing SEO as an essential traffic source in my company. Do this part right and you have endless totally free traffic for many years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can utilize to create traffic via e-commerce. You will discover how you can utilize Amazon’s item advertising API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you require to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually concerned your website, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Often there are untapped markets just due to the fact t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has actually become the significant source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite technique! John covers the key ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually actually remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and provide value to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google implies it is a platform that all business should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is actually essential.

Phew that is a lot! It truly is fantastic worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have only been around for a couple of months!  Website Traffic Overstock

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

But as usual it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan deal or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to cover their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA difficulty. This really is amazing value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic Overstock

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Overstock - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is one of the fastest methods to discover the lots of various traffic sources offered on the web. It is of massive worth for any company owner or business owner wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.