Website Traffic Programs – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsWebsite Traffic Programs

Writing a review about a book that has actually not been released is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

Website Traffic Programs Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web guru to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

More notably he is now talking about the topic which must be at the heart of all service. How do you get traffic, prospective clients, to your organisation?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons a service might not endure – but by far one of the biggest is a lack of traffic! With no paying consumers, or traffic, you simply do not have a company.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is due to the fact that it is a hard topic, a lot of entrepreneur merely neglect it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with individuals purchasing products and services online – in every niche possible. Yet for a lot of online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have a limitless supply of traffic? Many remain stuck and struggling?. Website Traffic Programs

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a business success, and why everyone in business should be purchasing education around this subject.

Right now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everybody would have split it.

Also, let’s state that you have actually found a traffic source and your service is doing great. What would occur if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your business and free to take it anywhere you desire.

So Who Is Russel Brunson Website Traffic Programs

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing value each on their own. If you haven’t read them, then I highly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels basic. And this seems his approach to everything. How can you take a complex job or idea and make it basic. How do you simplify to easy elements that can be carried out on and after that repeated to scale.

It is often stated that there is absolutely nothing brand-new – and that the more things alter, the more they stay the same. This is the case with many of Russell’s items.

You see much of what Russell sells are actually ideas and ideas that someone else created. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will get crucial ideas.

Russell is likewise a fantastic story teller. He has an extraordinary capability to take concepts that might be tricky to understand, and retell them in a simple, simple to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series really came from Andre Chaperon, who Russell does actually point out and give the credit. His method of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it hard and suffered numerous lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The advice and experience he twists around the idea is invaluable.

What does this suggest?

I think it means that practically anything Russell has a hand in producing is of the highest worth. He takes the best of the very best and replays it to us in such a way that we can comprehend and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Website Traffic Programs

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online service back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly small tight internet marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed closely.

The genuine fascinating part of the story is that lots of years later Russell still saw the substantial value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a way to utilize it to develop a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was released at a time when many so called guru’s were attempting to keep whatever about online success a trick. In typical Russell Brunson design, he released all the secrets offered for anyone who took the time to comprehend the book and check out.

It contains a detailed actionable blueprint for any who is brand-new to online marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream clients; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-changing” by a lot of individuals, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – specifically if you plan to construct an online organisation. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the right way to bring in individuals.
  • Creating belief; How to create a belief in individuals that they can achieve the result you are selling. The majority of people are simply stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is getting is much higher than the quantity they spend for it.

In many methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the same process and tools he utilizes daily in his business to make it the big success that it is.  Website Traffic Programs

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be drawn from this initial course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 rather thorough modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be built on. These consist of domain, branding and target audience. If your are a rookie to internet marketing this first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily overlooked. It’s something to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for several years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to get going, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, however not yet made a purchase. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Often there are untapped markets simply due to the reality t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has become the significant source of traffic and leads for many online business owners. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the crucial concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the fact that it is in fact owned by Google suggests it is a platform that all service must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to become overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is really important.

Phew that is a lot! It really is remarkable worth when you break it down throughout all the module. Anyone of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a couple of months!  Website Traffic Programs

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

But as typical it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anyone trying to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This truly is fantastic value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Website Traffic Programs

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Programs - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is among the fastest methods to learn more about the numerous different traffic sources offered on the web. It is of enormous value for any company owner or entrepreneur looking to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just assume that the new Traffic Secrets book will be incredible.