Website Traffic Quality – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsWebsite Traffic Quality

Writing a review about a book that has not been released is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Website Traffic Quality Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web guru to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a substantial amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a really revitalizing view.

However more significantly he is now talking about the topic which needs to be at the heart of all service. How do you get traffic, prospective consumers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons why a service may not endure – however by far among the biggest is a lack of traffic! Without any paying customers, or traffic, you simply don’t have a company.

And yet it is among the areas that is both over-looked, and hard to specify. I think it is due to the fact that it is a difficult topic, many business owners merely ignore it. They take the “develop it and they will come” approach – which plainly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying items and services online – in every niche you can possibly imagine. For the majority of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an endless supply of traffic? Many stay stuck and struggling?. Website Traffic Quality

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a company success, and why everybody in company should be investing in education around this topic.

Right now there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be easy right? But that is not the case otherwise everyone would have split it.

Also, let’s state that you have actually discovered a traffic source and your organisation is doing fantastic. What would occur if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Quality

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable worth each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated task or concept and make it simple.

It is typically stated that there is absolutely nothing new – and that the more things alter, the more they stay the same. This holds true with a number of Russell’s products.

You see much of what Russell sells are really ideas and concepts that another person produced. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a trainee – which is absolutely the very best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is also an amazing story teller. He has an unbelievable ability to take concepts that may be challenging to understand, and retell them in a basic, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually discuss and give the credit. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly related to it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it hard and suffered numerous numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it works in the real world. The suggestions and experience he twists around the idea is valuable.

So what does this suggest?

I think it suggests that almost anything Russell has a hand in producing is of the highest value. He takes the finest of the very best and replays it to us in a way that we can comprehend and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Website Traffic Quality

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online organisation back when many of us barely understood what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The real interesting part of the story is that many years later Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a method to use it to create much more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep everything about online success a trick, the book was released at a time. In typical Russell Brunson style, he released all the secrets available for anybody who took the time to check out and comprehend the book.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to improve your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-altering” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to develop an online business. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the ideal way to draw in individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the outcome you are offering. The majority of people are merely stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much greater than the amount they spend for it.

In many methods this book is a script for how Russell has discovered to market and sell over many years online. It is the very same process and tools he utilizes everyday in his company to make it the huge success that it is.  Website Traffic Quality

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be drawn from this original course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 quite thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be constructed on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this very first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited totally free traffic for years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is simple. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable techniques that you can use to create traffic through e-commerce. You will find out how you can use Amazon’s product marketing API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your expense per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your site. This module reveals you what you require to start, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were using, that might drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your website, but not yet bought. If you are using paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Frequently there are untapped markets just due to the truth t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually ended up being the significant source of traffic and leads for the majority of online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out techniques like leveraging Facebook likes and shares, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the methods have really remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the truth that it is in fact owned by Google suggests it is a platform that all service must be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to become overwhelmed and distracted. {So a well laid-out a master plan to assist you stay focused and arranged is actually essential.

Phew that is a lot! It actually is remarkable value when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a few months!  Website Traffic Quality

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

However as typical it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle offer or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the finest training programs for anyone trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This truly is incredible value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Quality

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Quality - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest ways to discover the many different traffic sources available on the internet. It is of enormous value for any company owner or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only presume that the new Traffic Secrets book will be remarkable.