Website Traffic Research – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic Research

Writing a review about a book that has actually not been launched is a little challenging – however what is important to comprehend is the background of Traffic Secrets.

Website Traffic Research Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a substantial quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the buyer – which is an actually refreshing view.

But more importantly he is now speaking about the topic which ought to be at the heart of all business. How do you get traffic, possible customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons why a service may not survive – but by far among the most significant is an absence of traffic! Without any paying customers, or traffic, you simply don’t have a business.

And yet it is one of the locations that is both over-looked, and difficult to define. I believe it is since it is a tough subject, many organisation owners simply disregard it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every niche possible. Yet for most online services they seem like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have an endless supply of traffic? The majority of remain stuck and having a hard time?. Website Traffic Research

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to an organisation success, and why everybody in company should be investing in education around this topic.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be easy right? That is not the case otherwise everybody would have split it.

Also, let’s say that you have actually found a traffic source and your business is doing great. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson Website Traffic Research

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around given that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are extraordinary worth each by themselves. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. And this seems his method to everything. How can you take a complicated job or concept and make it basic. How do you simplify to simple parts that can be executed on and after that repeated to scale.

It is often said that there is absolutely nothing brand-new – and that the more things alter, the more they remain the very same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are in fact concepts and principles that somebody else created. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get essential concepts.

Russell is also a fantastic story teller. He has an unbelievable ability to take ideas that may be tricky to understand, and retell them in an easy, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact provide the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered many numerous set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world. The guidance and experience he covers around the idea is invaluable.

What does this suggest?

I believe it implies that almost anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in a method that we can comprehend and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Website Traffic Research

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online organisation back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the reasonably little tight online marketing circle – as it was back then. And he ended up being someone Russell admired, and followed closely.

The real fascinating part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a method to use it to create much more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called guru’s were attempting to keep whatever about online success a secret. In typical Russell Brunson design, he released all the secrets readily available for anyone who took the time to comprehend the book and read.

It contains a step-by-step actionable plan for any who is new to online marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to find your dream clients; how to turn prospective consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-changing” by a lot of individuals, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you prepare to build an online company. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are offering. Many people are simply stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much higher than the amount they pay for it.

In many ways this book is a script for how Russell has actually discovered to market and offer over lots of years online. It is the same procedure and tools he utilizes everyday in his organisation to make it the substantial success that it is.  Website Traffic Research

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and topics will be taken from this original course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather thorough modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard principles that will be constructed on. These include domain, branding and target audience. If your are a newbie to internet marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very essential topic, and one near my heart as I enjoy utilizing SEO as a key traffic source in my business. Do this part right and you have endless complimentary traffic for years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable tactics that you can utilize to create traffic by means of e-commerce. You will discover how you can utilize Amazon’s product marketing API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a company including, lower your expense per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 lots specific lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you need to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app individuals were utilizing, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually come to your site, however not yet purchased. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Typically there are untapped markets simply due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has ended up being the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and incorporating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite method! John covers the key ideas such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the strategies have really remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is really owned by Google means it is a platform that all service ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super simple to become overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is actually essential.

Phew that is a lot! It really is incredible value when you simplify throughout all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have only been around for a few months!  Website Traffic Research

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the group will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the best training programs for anyone attempting to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This really is incredible value for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Website Traffic Research

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Research - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not ideal it is one of the fastest methods to discover about the numerous different traffic sources available on the web. It is of enormous worth for any company owner or entrepreneur wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the new Traffic Secrets book will be remarkable.