Website Traffic Research Tools – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic Research Tools

Writing a review about a book that has not been launched is a little difficult – but what is very important to understand is the background of Traffic Secrets.

Website Traffic Research Tools Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a truly refreshing view.

But more notably he is now discussing the subject which should be at the heart of all service. How do you get traffic, prospective customers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons why a business might not endure – however by far one of the greatest is a lack of traffic! With no paying consumers, or traffic, you simply do not have an organisation.

And yet it is one of the locations that is both over-looked, and difficult to specify. I believe it is due to the fact that it is a challenging subject, so lots of company owner simply overlook it. They take the “build it and they will come” method – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing products and services online – in every specific niche possible. Yet for a lot of online businesses they seem like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have a limitless supply of traffic? However many remain stuck and struggling?. Website Traffic Research Tools

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a company success, and why everyone in organisation need to be buying education around this subject.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? But that is not the case otherwise everyone would have split it.

Let’s say that you have actually found a traffic source and your service is doing fantastic. What would take place if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Website Traffic Research Tools

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are amazing worth each by themselves. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complicated task or concept and make it simple.

It is often said that there is nothing new – which the more things alter, the more they remain the very same. This is the case with much of Russell’s items.

You see much of what Russell sells are actually concepts and principles that somebody else developed. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get essential ideas.

Russell is likewise an incredible story teller. He has an extraordinary ability to take ideas that might be challenging to grasp, and retell them in an easy, easy to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does in fact point out and provide the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

However it is more than that. Russell is deep in the trenches as a web marketer. He has actually done it tough and suffered lots of many set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it operates in the real world. The advice and experience he covers around the concept is valuable.

What does this imply?

I think it implies that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the best and replays it to us in such a way that we can implement and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  Website Traffic Research Tools

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online company back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed closely.

The genuine fascinating part of the story is that many years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to utilize it to create much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was released at a time when lots of so called master’s were trying to keep whatever about online success a trick. In common Russell Brunson style, he released all the secrets available for anybody who took the time to understand the book and check out.

It consists of a detailed actionable plan for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by many people, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you prepare to build an online service. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the proper way to attract people.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are selling. The majority of individuals are merely stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much greater than the quantity they spend for it.

In lots of methods this book is a script for how Russell has actually learnt to market and sell over several years online. It is the exact same procedure and tools he uses everyday in his service to make it the huge success that it is.  Website Traffic Research Tools

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and topics will be drawn from this original course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 quite thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard ideas that will be built on. These consist of domain, branding and target markets. If your are a novice to online marketing this very first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover the best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s something to get traffic to your organisation, but if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I love using SEO as a key traffic source in my service. Do this part right and you have limitless complimentary traffic for years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the process is simple.. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable methods that you can utilize to generate traffic via e-commerce. You will learn how you can utilize Amazon’s product marketing API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app individuals were using, that could drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet purchased. If you are utilizing paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Often there are untapped markets just due to the reality t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually become the major source of traffic and leads for most online business owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the key concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have actually really remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the truth that it is really owned by Google implies it is a platform that all business need to be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to become overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is really essential.

Phew that is a lot! It really is amazing value when you break it down across all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have actually just been around for a few months!  Website Traffic Research Tools

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a plan offer or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the finest training programs for anybody trying to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This actually is incredible value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t buy the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Website Traffic Research Tools

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Research Tools - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest ways to discover the lots of different traffic sources readily available on the web. It is of huge value for any business owner or entrepreneur wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be incredible.