Website Traffic Spy – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWebsite Traffic Spy

Composing a review about a book that has not been launched is a little difficult – however what is very important to understand is the background of Traffic Secrets.

Website Traffic Spy Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a big amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly refreshing view.

More significantly he is now talking about the topic which needs to be at the heart of all service. How do you get traffic, possible consumers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many factors why a company might not survive – but without a doubt among the greatest is an absence of traffic! With no paying clients, or traffic, you simply do not have an organisation.

And yet it is one of the areas that is both over-looked, and hard to specify. I believe it is because it is a tough topic, so numerous company owners merely disregard it. They take the “construct it and they will come” technique – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with people purchasing product or services online – in every niche possible. For a lot of online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have an endless supply of traffic? A lot of stay stuck and having a hard time?. Website Traffic Spy

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to an organisation success, and why everybody in service must be investing in education around this subject.

Today there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be simple right? That is not the case otherwise everybody would have cracked it.

Also, let’s state that you have found a traffic source and your business is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson Website Traffic Spy

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around considering that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each by themselves. I highly recommend you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. And this appears to be his technique to everything. How can you take a complex task or idea and make it simple. How do you simplify to basic elements that can be performed on and then repeated to scale.

It is frequently said that there is nothing brand-new – which the more things alter, the more they remain the same. This holds true with a number of Russell’s products.

You see much of what Russell sells are actually concepts and concepts that somebody else developed. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has actually remained a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will select up crucial ideas.

Russell is likewise a remarkable story teller. He has an incredible capability to take concepts that might be tricky to comprehend, and retell them in a basic, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does actually point out and give the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it tough and suffered numerous lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world. The advice and experience he twists around the principle is valuable.

What does this imply?

I think it means that practically anything Russell has a hand in producing is of the highest worth. He takes the finest of the best and replays it to us in such a way that we can understand and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Website Traffic Spy

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was constructing an online business back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, at least in the reasonably little tight online marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The genuine remarkable part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to use it to create even more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When many so called master’s were attempting to keep everything about online success a trick, the book was launched at a time. But in common Russell Brunson style, he released all the secrets readily available for anyone who put in the time to understand the book and read.

It contains a detailed actionable plan for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-changing” by so numerous people, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – especially if you prepare to construct an online organisation. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in the right way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are offering. Many people are merely stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has learnt to market and sell over several years online. It is the exact same procedure and tools he utilizes daily in his company to make it the substantial success that it is.  Website Traffic Spy

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and subjects will be drawn from this initial course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite extensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be constructed on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise discover the finest traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one near to my heart as I love using SEO as a crucial traffic source in my business. Do this part right and you have endless totally free traffic for years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll discover how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable techniques that you can use to create traffic by means of e-commerce. You will find out how you can use Amazon’s item advertising API to improve the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you need to start, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app individuals were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet bought. If you are using paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of different languages. Typically there are untapped markets just due to the fact t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has ended up being the significant source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover methods like leveraging Facebook likes and shares, and integrating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the key ideas such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the methods have actually truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the fact that it is really owned by Google suggests it is a platform that all service should be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very simple to become overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is really important.

Phew that is a lot! When you break it down across all the module, it actually is incredible value. Anyone of these modules would blow away the training programs turning up by “masters” who have actually just been around for a few months!  Website Traffic Spy

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As usual it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package offer or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the best training programs for anybody trying to cover their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This actually is incredible value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Website Traffic Spy

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Website Traffic Spy - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to learn more about the numerous different traffic sources available on the internet. It is of enormous value for any business owner or entrepreneur aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be fantastic.