Website Traffic Terminology – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsWebsite Traffic Terminology

Composing a review about a book that has not been released is a little tricky – but what is important to comprehend is the background of Traffic Secrets.

Website Traffic Terminology Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually rejuvenating view.

However more significantly he is now discussing the topic which ought to be at the heart of all organisation. How do you get traffic, potential customers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many reasons a service may not endure – but by far one of the most significant is an absence of traffic! With no paying consumers, or traffic, you simply do not have a service.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is since it is a difficult topic, so many service owners simply overlook it. They take the “build it and they will come” approach – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people buying product or services online – in every specific niche you can possibly imagine. For many online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an endless supply of traffic? The majority of remain stuck and struggling?. Website Traffic Terminology

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to an organisation success, and why everyone in service ought to be buying education around this subject.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be simple right? But that is not the case otherwise everyone would have broken it.

Let’s say that you have actually discovered a traffic source and your organisation is doing excellent. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Website Traffic Terminology

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are unbelievable worth each by themselves. If you have not read them, then I strongly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. And this seems his approach to everything. How can you take a complex job or concept and make it easy. How do you simplify to easy elements that can be carried out on and after that repeated to scale.

It is typically stated that there is nothing new – and that the more things change, the more they stay the exact same. This is the case with much of Russell’s items.

You see much of what Russell offers are really concepts and concepts that another person produced. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS gives credit to where the idea came from.

Russell has actually remained a student – which is absolutely the best way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will choose up key ideas.

Russell is likewise an amazing story teller. He has an unbelievable capability to take concepts that might be difficult to grasp, and retell them in a simple, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does really provide the credit and mention. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

However it is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it tough and suffered many lots of set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world. The advice and experience he twists around the principle is invaluable.

So what does this imply?

I believe it indicates that nearly anything Russell contributes to producing is of the greatest worth. He takes the best of the very best and replays it to us in a way that we can execute and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Website Traffic Terminology

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online business back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, at least in the reasonably small tight internet marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that numerous years later on Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He found a way to utilize it to develop much more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When numerous so called master’s were attempting to keep everything about online success a trick, the book was launched at a time. But in typical Russell Brunson design, he released all the secrets offered for anyone who made the effort to understand the book and check out.

It includes a detailed actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream consumers; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-changing” by many individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you prepare to develop an online service. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to develop a belief in people that they can accomplish the result you are offering. The majority of people are simply stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has learnt to market and sell over lots of years online. It is the very same procedure and tools he utilizes daily in his business to make it the huge success that it is.  Website Traffic Terminology

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this original course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be built on. These consist of domain, branding and target markets. , if your are a rookie to online marketing this very first module is so important to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will recover out once again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I love utilizing SEO as an essential traffic source in my company. Do this part right and you have limitless totally free traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll discover how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing methods that you can utilize to produce traffic through e-commerce. You will find out how you can use Amazon’s product marketing API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two lots specific lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that could drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have come to your site, but not yet bought. This is a must if you are utilizing paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Often there are untapped markets merely due to the reality t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the crucial principles such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the strategies have actually really stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the fact that it is in fact owned by Google implies it is a platform that all organisation need to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to become overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is truly essential.

Phew that is a lot! When you break it down throughout all the module, it really is amazing worth. Anybody of these modules would blow away the training programs turning up by “experts” who have actually just been around for a few months!  Website Traffic Terminology

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a plan offer or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anyone trying to cover their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This actually is remarkable worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Website Traffic Terminology

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic Terminology - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not best it is among the fastest methods to find out about the lots of different traffic sources available on the web. It is of huge worth for any business owner or business owner looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be fantastic.