Website Traffic WordPress – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsWebsite Traffic WordPress

Composing a review about a book that has not been released is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Website Traffic WordPress Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a huge quantity of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

However more notably he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, possible customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons that a company may not survive – but without a doubt one of the biggest is a lack of traffic! With no paying customers, or traffic, you simply don’t have a business.

And yet it is among the locations that is both over-looked, and difficult to specify. I think it is since it is a difficult topic, so numerous entrepreneur merely disregard it. They take the “develop it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people buying products and services online – in every niche you can possibly imagine. Yet for the majority of online organisations they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an endless supply of traffic? A lot of remain stuck and having a hard time?. Website Traffic WordPress

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a service success, and why everyone in company ought to be investing in education around this subject.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have broken it.

Likewise, let’s state that you have discovered a traffic source and your organisation is doing terrific. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson Website Traffic WordPress

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are unbelievable value each by themselves. I highly recommend you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this seems his approach to everything. How can you take an intricate job or idea and make it easy. How do you break it down to basic parts that can be carried out on and after that duplicated to scale.

It is frequently stated that there is nothing new – which the more things alter, the more they remain the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are in fact ideas and principles that somebody else created. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually stayed a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get key concepts.

Russell is also a remarkable story teller. He has an amazing capability to take concepts that might be difficult to understand, and retell them in an easy, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually discuss and give the credit. His method of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it hard and suffered many many set-backs and failures. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world. The recommendations and experience he wraps around the idea is priceless.

What does this imply?

I believe it means that almost anything Russell contributes to producing is of the greatest value. He takes the finest of the very best and replays it to us in a manner that we can comprehend and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Website Traffic WordPress

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was constructing an online business back when many of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly little tight web marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed carefully.

The genuine interesting part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to use it to develop even more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep everything about online success a secret, the book was released at a time. But in common Russell Brunson style, he published all the secrets offered for anyone who took the time to comprehend the book and check out.

It includes a detailed actionable blueprint for any who is brand-new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your item sell price.
  • How to find your dream clients; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-changing” by a lot of people, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you prepare to construct an online company. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to produce a belief in individuals that they can accomplish the outcome you are offering. The majority of people are simply stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is getting is much greater than the amount they spend for it.

In lots of ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the exact same process and tools he uses everyday in his service to make it the substantial success that it is.  Website Traffic WordPress

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and topics will be drawn from this original course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite thorough modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic concepts that will be developed on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the finest traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one close to my heart as I like utilizing SEO as a crucial traffic source in my company. Do this part right and you have limitless complimentary traffic for many years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary tactics that you can use to generate traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were utilizing, that might drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have pertained to your website, however not yet bought. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Frequently there are untapped markets simply due to the fact t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has ended up being the major source of traffic and leads for the majority of online organisation owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and integrating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the key ideas such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have actually really remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the reality that it is in fact owned by Google indicates it is a platform that all organisation must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super simple to become overwhelmed and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is actually crucial.

Phew that is a lot! When you break it down across all the module, it actually is fantastic value. Anybody of these modules would blow away the training programs popping up by “masters” who have just been around for a couple of months!  Website Traffic WordPress

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

However as normal it appears like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a bundle offer or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anyone trying to wrap their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA challenge. This actually is remarkable worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Website Traffic WordPress

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Website Traffic WordPress - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is one of the fastest ways to learn more about the numerous different traffic sources available on the internet. It is of massive value for any company owner or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just assume that the new Traffic Secrets book will be amazing.