What Is The Best Digital Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsWhat Is The Best Digital Marketing Book

Composing a review about a book that has not been launched is a little challenging – but what is very important to understand is the background of Traffic Secrets.

What Is The Best Digital Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet expert to earn money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a big amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually revitalizing view.

However more significantly he is now talking about the subject which ought to be at the heart of all business. How do you get traffic, prospective clients, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons a service may not survive – however by far one of the greatest is a lack of traffic! Without any paying customers, or traffic, you just don’t have an organisation.

And yet it is one of the locations that is both over-looked, and difficult to specify. I believe it is since it is a hard topic, a lot of entrepreneur simply disregard it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche imaginable. Yet for most online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have an endless supply of traffic? But many stay stuck and struggling?. What Is The Best Digital Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to an organisation success, and why everybody in company must be buying education around this topic.

Today there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be simple right? That is not the case otherwise everybody would have split it.

Let’s state that you have discovered a traffic source and your business is doing terrific. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See when you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson What Is The Best Digital Marketing Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are incredible worth each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. And this seems his technique to everything. How can you take a complicated job or idea and make it basic. How do you simplify to easy components that can be executed on and then duplicated to scale.

It is frequently stated that there is nothing brand-new – and that the more things alter, the more they remain the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are actually concepts and ideas that somebody else produced. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a trainee – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is likewise a fantastic story teller. He has an incredible capability to take concepts that may be tricky to understand, and retell them in a simple, easy to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does really point out and give the credit. But his way of retelling what the SOS series is, and how you can use it, now has his name largely connected with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

What does this mean?

I think it suggests that nearly anything Russell has a hand in producing is of the highest value. He takes the very best of the finest and replays it to us in such a way that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  What Is The Best Digital Marketing Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was constructing an online organisation back when the majority of us barely knew what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly little tight online marketing circle – as it was at that time. And he became somebody Russell looked up to, and followed carefully.

The genuine interesting part of the story is that many years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to utilize it to develop even more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When many so called master’s were trying to keep everything about online success a trick, the book was released at a time. However in common Russell Brunson style, he released all the secrets available for anybody who took the time to comprehend the book and check out.

It includes a step-by-step actionable blueprint for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your product sell price.
  • How to find your dream clients; how to turn possible customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-changing” by so lots of individuals, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you plan to develop an online company. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are offering. Many people are just stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is getting is much higher than the quantity they spend for it.

In numerous ways this book is a script for how Russell has learnt to market and sell over several years online. It is the same procedure and tools he uses everyday in his business to make it the substantial success that it is.  What Is The Best Digital Marketing Book

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be drawn from this original course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather comprehensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be developed on. These include domain, branding and target markets. If your are a novice to online marketing this very first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the finest traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really important subject, and one near to my heart as I love using SEO as a key traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll learn how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the process is straightforward.. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable tactics that you can use to create traffic via e-commerce. You will discover how you can utilize Amazon’s product marketing API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your website, however not yet purchased. If you are utilizing paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Often there are untapped markets merely due to the reality t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has become the significant source of traffic and leads for many online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn strategies like leveraging Facebook shares and likes, and integrating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential concepts such as on and off-page SEO. While a few of the tools talked about are a little outdated, the techniques have actually actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply value to your audience. You are also revealed how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the reality that it is really owned by Google indicates it is a platform that all business ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely simple to become overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and organised is truly crucial.

Phew that is a lot! When you break it down across all the module, it truly is amazing value. Anyone of these modules would blow away the training programs popping up by “experts” who have actually only been around for a few months!  What Is The Best Digital Marketing Book

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

But as typical it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package deal or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA challenge. This truly is incredible value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  What Is The Best Digital Marketing Book

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

What Is The Best Digital Marketing Book - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest methods to find out about the numerous different traffic sources readily available on the internet. It is of huge worth for any business owner or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just assume that the brand-new Traffic Secrets book will be incredible.