Who Is Russell Brunson – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsWho Is Russell Brunson

Writing a review about a book that has actually not been launched is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

Who Is Russell Brunson Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to generate income?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it includes a big amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

More notably he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, possible customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons an organisation may not make it through – but without a doubt among the greatest is a lack of traffic! With no paying clients, or traffic, you merely do not have a company.

And yet it is one of the areas that is both over-looked, and hard to define. I believe it is due to the fact that it is a tough topic, numerous service owners simply overlook it. They take the “build it and they will come” method – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and items online – in every niche imaginable. For most online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have a limitless supply of traffic? However a lot of remain stuck and having a hard time?. Who Is Russell Brunson

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to an organisation success, and why everyone in company need to be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? But that is not the case otherwise everyone would have broken it.

Also, let’s say that you have actually discovered a traffic source and your service is doing fantastic. What would occur if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Who Is Russell Brunson

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are incredible value each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complex job or idea and make it simple.

It is often stated that there is nothing brand-new – which the more things alter, the more they remain the same. This is the case with much of Russell’s items.

You see much of what Russell offers are actually ideas and ideas that another person developed. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually remained a student – which is absolutely the best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is likewise a fantastic story teller. He has an amazing capability to take concepts that may be difficult to understand, and retell them in a simple, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does in fact mention and give the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world.

What does this indicate?

I think it indicates that practically anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in such a way that we can execute and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Who Is Russell Brunson

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was developing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, at least in the fairly little tight internet marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed carefully.

The real fascinating part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He found a way to use it to develop even more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were attempting to keep everything about online success a secret. In normal Russell Brunson style, he released all the secrets available for anyone who took the time to understand the book and check out.

It contains a detailed actionable blueprint for any who is brand-new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by many individuals, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – particularly if you prepare to build an online company. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in the best way to draw in people.
  • Creating belief; How to produce a belief in people that they can attain the result you are offering. The majority of people are simply stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much greater than the amount they spend for it.

In numerous ways this book is a script for how Russell has actually discovered to market and offer over many years online. It is the very same process and tools he utilizes daily in his business to make it the big success that it is.  Who Is Russell Brunson

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and subjects will be drawn from this original course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be built on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover the best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one near my heart as I like using SEO as a crucial traffic source in my company. Do this part right and you have unlimited totally free traffic for many years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can utilize to create traffic through e-commerce. You will learn how you can use Amazon’s product marketing API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your expense per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were using, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your site, but not yet bought. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of various languages. Typically there are untapped markets just due to the reality t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has ended up being the major source of traffic and leads for many online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook likes and shares, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite technique! John covers the crucial concepts such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the techniques have actually actually remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and offer value to your audience. If this isn’t your thing, you are also revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the fact that it is really owned by Google suggests it is a platform that all business need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you stay focused and arranged is truly essential.

Phew that is a lot! When you break it down throughout all the module, it really is remarkable value. Anyone of these modules would blow away the training programs turning up by “gurus” who have actually just been around for a few months!  Who Is Russell Brunson

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Who Is Russell Brunson

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Who Is Russell Brunson - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not perfect it is among the fastest ways to discover the lots of various traffic sources offered on the web. It is of massive worth for any entrepreneur or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only assume that the brand-new Traffic Secrets book will be incredible.